Dodge Ram "Ultimate Police Chief" and Dodge Ram "Ultimate Fire Chief"
The "Dodge Ram Ultimate Police Chief and Fire Chief" were designed and built by Performance West Group Inc. for Dodge Marketing.  These vehicles were the centerpiece of a nearly two year marketing program that launched at the US Conference Of Mayors in Madison, Wisconsin and tied in with the Dodge "Mayor Of Truckville" advertising campaign.
 
Other events where these vehicles were displayed include the following:
 
SEMA SHOW /  Dodge Exhibit 
California International Automobile Show  /  Dodge Exhibit
San Diego Automobile Show  /  Dodge Exhibit
Los Angeles Automobile Show  /  Dodge Exhibit
Inland Empire Automobile Show  /  Dodge Exhibit
DaimlerChrysler / UAW 400 NASCAR Race  /  Dodge Exhibit
Mira Mesa College Career Day  /  Dodge Exhibit
Goodguys Del Mar Custom Car Show  /  Dodge Exhibit
Goodguys Pomona Nostalgia Drag Racing Show  /  Dodge Exhibit
 
Print Media Exposure
 
Truckin' 
A-CARS 
Truck Trend 
AM CAR 
Truck & SUV 
Trucking Times
 
Performance West Group also provided the following services that insured the success of this program:
Orchestrated national and international print media exposure campaign 
Worked with Dodge Marketing in the scheduling of all transportation services, maintenance and housing for the vehicles