AN INTRODUCTION TO PERFORMANCE WEST GROUP

Performance West Group is a multi-dimensional organization whose mission statement is to serve both the OEM and Aftermarket automotive industry in a variety of capacities.

Performance West Group strives to assist manufacturers at all levels in attaining significantly increased product visibility through the use of the Image Vehicle Marketing & Publicity Programs we create. All Programs begin with detailed presentations and design renderings, followed by fast paced construction and timely debut to the media, industry and public. We maintain long term project momentum by coupling ongoing research and development programs for new products that are showcased on the Image Vehicles. This is highlighted by continuous press releases and feature stories that are published in the United States and in numerous countries around the world. With these Image Vehicle Programs, we cultivate new market audiences and enhanced market share for our clients.

When it comes to media exposure on a regular recurring basis, Performance West Group ranks second to none for achieving the kind of coverage that is vital to the success of any program. Performance West Group Image Vehicles are regularly featured on network television, along with cable and satellite programming such as TRUCKS!, Car Crazy, My Classic Car, The Speedvision Speedshop and American Hot Rodder.

In consumer print media, the list of magazines we work with is long and distinguished. We are proud that Performance West Group Image Vehicles have been featured on the cover of Truck Trend, Mopar Action, Muscle Mustangs & Fast Fords, Pontiac Enthusiast, Diesel World, Truckin,’ Muscle Car Enthusiast, and Sport Truck just to mention a few. In addition, the vehicles we create enjoy crossover exposure into non-automotive mediums such as Fortune Magazine and Field & Stream. Our exposure on the covers of periodic trade journals is equally impressive and includes such noted titles as SEMA NEWS, Restyling, Trucking Times, AutoGraphics, Auto Trim & Restyling and many more. Add coverage in major newspapers around the nation, such as The Chicago Sun Times and The San Diego Union Tribune and you have the kind of exposure that assures success for the Image Vehicle Programs while rewarding corporate participants with unheard of exposure and business opportunities.

A year round schedule of nationwide public appearances for Performance West Group Image Vehicles enables hundreds of thousands of enthusiasts and industry professionals to view them first hand. A sampling of the events where the Image Vehicles we create are exhibited at includes The Los Angeles Automobile Show, the Daytona 500, the Woodward Dream Cruise, the New Automobile Dealers Association Show (NADA), World Finals Rodeo, Daytona Bike Week and the Consumer Electronics Show (CES).

Performance West Group Inc. strives to set new benchmarks for recognition in all automotive arenas. Among our recent OEM Image Vehicles, the Chevrolet HHR “Heartbeat Hot Rod” was awarded 1st Place in the SUV Category in the prestigious 2006 Annual Restyling Awards Competition.

In addition, for an unprecedented ninth consecutive year, the Dodge Charger “Boston Edition” and the Mustang GT “Built Live” created by Performance West Group were each chosen by a leading periodicals as their Cover Vehicles for the 2006 SEMA SHOW. These vehicles takes their place with the Hummer H3 in 2005, the Chrysler 300C “Hurst Edition” and the Prowler “California Kid” in 2004, the Dodge Ram “Hemi Rumble Bee” and Chrysler Pacifica “Royal” in 2003, the Dodge Ram 3500 “Cannonball Express” and “Hemi Ram” from 2002, the Chevrolet TrailBlazer “Goin’ Mobile” and Jeep Liberty “Patriot” from 2001, the Ford Sport Trac “Extremist” from 2000, the Dodge “Dakarta” from 1999 and the Chevrolet “Searing Silverado” from 1998.

Performance West Group also orchestrates live programs for trade and consumer shows, utilizing comprehensively accessorized Image Vehicles as the high profile centerpiece. Such highly successful programs as the “DODGE DURANGO…..LIVE AT THE RPM EXPO” clearly demonstrate creative thinking on new ways to maximize OEM and aftermarket participant company exposure at shows and events.

In conclusion, at Performance West Group, our goal is to attain the highest level of achievement and recognition for our clients. Consider the dynamic opportunities that exist with Performance West Group for your company. Let us present an Image Vehicle Marketing & Publicity Program that will showcase your company and the products you offer unlike anything you’ve seen before.